In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle   👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: 🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos) 🎯Get Max Views Checklist for FREE! 👉 https://instaclubhub.com/checklist/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=uFfHYSlHZlmLLN7C Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 My *Exact* System For Getting 10M Views EVERY Month Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data. He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle   👉 https://instaclubhub.com/flash-sale-7/ 💥Related Links: Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓Related Episodes: Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers) Watch: https://youtu.be/338KifCSjLA?si=IMCVB0K75UIyWzcP Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000755553759 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=a-isftqM4CsU4Xph Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Checkout Metricool:  Use code "Brock" 👉   https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260330_brock-johnson_upcycle-strategy_en&utm_content=audio&utm_term=q1 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle   👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: Get Hook Swap Library DM “SWAP” Brock @Brock11Johnson Google Trends - https://trends.google.com/trends/ AnswerThePublic - https://answerthepublic.com/en 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=PxsFJDf71lrNkTlu Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement. Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content. From there, Brock  breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth. Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Related Links: The State of Instagram Study https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE Social Media Today Study https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/  🤓 Related Episodes: 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=iOmyycw3SCRQugbt Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=_xVzxt_9vxPSLd7F Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth. From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you. Finally, Brock breaks down the role of frequency and volume in building familiarity, and why posting more—when done intentionally—is what leads to long-term recognition. This episode is focused on helping you shift from chasing views to building a brand people instantly recognize. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=TtH8aEbS3FGcDv1z Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson  breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views. Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and carousels, and the different types of content He publishes. Brock explains why he focuses on “base hits” instead of trying to make every post go viral, and why you can never predict which piece of content will take off. Brock also shares the operational side of the system—how he  plans, batch, schedule, and reviews content using Metricool. This includes his weekly planning process, semi-weekly content creation schedule, how he reuses evergreen posts, and how Brock avoids repeating formats. The episode outlines a repeatable workflow for posting consistently at scale while keeping your content organized. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ Checkout Metricool:  Use code "Brock" 👉   https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260330_brock-johnson_upcycle-strategy_en&utm_content=audio&utm_term=q1 🤓 Related Episodes: Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=77G-gdHi0sSIrC4b Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down how small YouTube channels can realistically make $50 per day in 2026. He sits down with Sean Cannell to discuss why the common belief that you need millions of views to make money on YouTube is misleading, and how even smaller creators can build meaningful income with the right strategy. They start by explaining the math behind $50 per day, including how YouTube RPM works and why many creators misunderstand how ad revenue is calculated. Sean walks through realistic RPM ranges for small channels and shows how different niches can dramatically affect earnings potential. They then dive into monetization strategies beyond AdSense, focusing on affiliate marketing and why it can generate income faster for smaller channels. They discuss how creators can set up simple affiliate systems, how many sales it actually takes to reach $50 per day, and why SaaS affiliate programs are particularly powerful due to recurring commissions. Another major theme of the episode is choosing the right YouTube niche and attracting higher-value audiences. We discuss how advertiser demand, viewer demographics, and topic selection influence RPM and long-term channel profitability. Brock and Sean also explore the concept of viewer intent — one of the most important factors for turning views into revenue — and the types of videos that naturally convert viewers into buyers, such as product reviews, comparisons, and “best of” lists. Finally, they bring everything together with practical advice for creators with fewer than 1,000 subscribers, including what videos to start making immediately and the fastest path to earning your first $50 day on YouTube. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🧐 More About Sean: Join Sean for a FREE Live Event - https://thinkmedia.samcart.com/referral/9q24YBF2/7a2Gb58NDf5TtqoZ Check Out Sean’s YouTube - https://youtube.com/@thinkmediatv?si=P9EnI_lFh1j6VIt- 🤓 Related Episodes: The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell Watch: https://youtu.be/i7x1DOQCVxc?si=TRmFNqonesIQ22PF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000608764259 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=Dj_p6d71UJIziQk2 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson shares eight viral Instagram carousel ideas that can help boost views, engagement, and followers. He breaks down why carousel posts are performing well in the Instagram algorithm and how swipe-style content encourages longer viewing time, shares, and saves. Brock walks through several carousel formats creators and businesses can use, including educational posts, storytelling slides, list-style content, and other repeatable structures designed to keep viewers swiping. He also explains how to structure each slide for clarity and engagement, and how to design carousels that are more likely to be shared. This episode focuses on practical carousel strategies you can use to grow your account and increase engagement on Instagram. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 8 NEW Instagram Carousel Ideas To Get More Followers Watch:https://youtu.be/ulebPxBw8Uw?si=Zqvvel5Zzmt7Va-w Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705 8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement! Watch:https://youtu.be/t7UDk-ItjrQ?si=B3wZqrwDLr8N1zgA Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000717690263 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based partnerships. He also walks through how to price brand deals correctly, including usage rights, whitelisting, and paid ad considerations. This episode is focused on helping small creators get paid strategically and build recurring brand partnerships without relying on a large audience. Watch On YouTube  https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Related Links: FYPM (brand deal rate database) - https://www.fypm.vip/ Amazon Associates (affiliate program) - https://affiliate-program.amazon.com/ 🤓 Related Episodes: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch:https://youtu.be/xN7eHN7kv4c?si=LwXOpANqEsQiVDe4 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 Personal Branding On Instagram For Beginners Watch:https://youtu.be/foOBvu9F4gw?si=_fCKjT9P-S4SAqUn Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 How To Get Brand Deals on Instagram, Even as a Small Creator Watch: https://youtu.be/7pNOteIUhfk?si=2nlFb2i5ry6cNpE5 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000714646058 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term. Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable formats and upcycle content so you’re not constantly reinventing the wheel. This episode is focused on building a practical, sustainable Instagram growth strategy that lets you post daily while protecting your time and energy. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ Tools: ManyChat (DM automation tool) https://manychat.com/meet-brockjohnson + Use Code BROCK Zapier (automation integrations) Google Sheets (content tracking system) Metricool (social media scheduler) - Use Code Brock 👉 ⁠https://metricool.com/⁠ CapCut Desktop (editing tool) Gling.ai (AI editing tool) Dropbox / Google Drive (cloud storage) 🎯Related Links: Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=cyCOoZ5i9ZFBczRu Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 He Beat The Instagram Algorithm | 39K Followers in 90 days Watch: https://youtu.be/4GMo8FNPpZ0?si=_UHvdWGrIiYTXc8o Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000751730162 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson