What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before).But what about the role of product designers? Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design?Extra information:The Psychology Behind Design: A Marketing PerspectiveSee the Yamaha Silent Violin