30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
8 Brutal Discovery Lessons We Learned The Hard Way
43 minutes Posted Jul 29, 2025 at 7:00 am.
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📧 Cold Email Course: http://bit.ly/44K6jy3
☎️ Cold Call Course: https://bit.ly/4jqQ4w2
🔮 Discovery Course: https://bit.ly/4cQYaM8
🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Armand and Nick share the 8 most painful discovery lessons they had to learn the hard way, so you don’t have to. From broken agendas to botched first impressions, this is the real playbook for leveling up your first call.
🎙️ ACTIONABLE TAKEAWAYS
Ditch the interrogation-style discovery. Use each answer to guide your next question and go deeper instead of jumping topics.
Lead with respect, not small talk. Top sellers prove they’ve done their homework in the first 90 seconds to earn credibility fast.
Set a PPO agenda (Purpose, Plan, Outcome) early. It prevents the prospect from hijacking the call and builds trust through structure.
Qualify before you demo. Ask: “Do you want to buy?” and “When do you want to buy?” before setting next steps or booking another call.
RESOURCES DISCUSSED:
Discovery Framework
Recap email template
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