One of the largest deals Nate (Co-Founder @ Fluint & Chief Growth Office @ Global Venture Network) ever closed—$30M—was won with a single, unbranded page. No logos. No design. Just black text on white paper.Why? Because it felt internal to the customer—not like a vendor pitch.The structure? Just 5 parts:1. Priority-Driven Headline – Use the exec’s own language2. Problem Statement – Frame the problem in a way that aligns with what you uniquely solve3. Recommended Approach – Highlight 3 key things only you can do differently4. Target Outcomes – Flip the problem into clear, metric-driven results5. Required Investment – Be honest about time, money, and effort—don’t minimize itThe key? Anchor the entire narrative in what the executive already cares about. If it sounds like an internal initiative, it gets bought in like one.RESOURCES DISCUSSED ⁠Nate's One Page Business Case Template⁠ ⁠Join our weekly newsletter⁠⁠ ⁠Things you can steal⁠ ⁠Save $50 on any 30MPC course⁠ with code “PODCAST”