30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame
40 minutes Posted May 5, 2025 at 8:00 am.
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🎙 ACTIONABLE TAKEAWAYS:
Coach reps on storytelling—it’s a foundational skill that improves every sales conversation.
Evaluate rep interview performance based on the questions they ask, not just their answers.
Run mock pitches with target persona info—test prep, not product knowledge.
Benchmark rep candidates one level below your best AEs to fairly assess potential.
ANDREW’S PATH TO PRESIDENT’S CLUB:
Head of Sales @ Superhuman
Sr Director of Sales @ Scale AI
Head of Global Email Sales & GTM @ TwilioManager Enterprise Sales @ Twilio
RESOURCES DISCUSSED:
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