30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
How to Build a Cold Calling Culture | Colin Specter | Ep. 303 (Lead)
37 minutes Posted Apr 24, 2025 at 8:00 am.
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FOUR ACTIONABLE TAKEAWAYS:
Schedule Everything: Cold call success starts with structure. Use scheduled power hours, follow-ups, and prospecting blocks to bring order and focus to your SDRs' day.
Create Rituals That Boost Energy: Host a weekly kickoff meeting to align the team, recognize wins, and run call reviews. Energy is everything—ritualize it.
Hold Reps to Input Standards: 150 dials per day is the expectation. If reps fall short, diagnose whether it’s a skill, will, or workflow issue and address it head-on.
Use Your Top Reps as the Spark: Find your believers and get them dialing in public. Team momentum starts with a few people on fire—and then it spreads.
COLIN'S PATH TO PRESIDENT’S CLUB:
SVP of Revenue, Orum
VP of Sales, Namely
Senior Director of Sales, Namely
Sales Manager, Zocdoc
Sales Executive, Zocdoc
RESOURCES DISCUSSED:
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