Show notes
FOUR ACTIONABLE TAKEAWAYS
- Don't put your customer in box. Use "soft" language like "typically", "usually" and "what I've seen".
- Before holding an intro meeting with a new prospect, mine your ecosystem for inside intel about what they care about & what they're like.
- Always assume there are multiple decision-makers in a deal (not just 1).
- Tell the customer upfront who you're NOT for - it actually makes you appear more credible.
PATH TO PRESIDENT’S CLUB
- Head @ DemandJen
- Head of Community Growth @ Lavender
- Social Social @ Co-Founder
- Chief Evangelist @ Challenger
RESOURCES DISCUSSED