We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good Podcast - The Podcast for Nonprofits
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540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney
50 minutes Posted May 29, 2024 at 10:00 am.
Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 💡LearnThe Impact + Case for Building Your Mid-Level StrategyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestKel Haney, Fundraising Consultant + TrainerEpisode HighlightsKel’s story and journey to where we are today
Kel’s favorite recent Broadway plays
The importance of connecting with mid-level donors
Mindsets + methodology of the 5-minute Fundraising Ask
How it’s Built: 5-minute Fundraising Ask
Kel’s Pro Tips
Lessons learned about growing mid-level strategy
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50:23
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Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 💡LearnThe Impact + Case for Building Your Mid-Level StrategyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestKel Haney, Fundraising Consultant + TrainerEpisode HighlightsKel’s story and journey to where we are today (3:00)Kel’s favorite recent Broadway plays (7:00)The importance of connecting with mid-level donors (8:55)Mindsets + methodology of the 5-minute Fundraising Ask (18:10)How it’s Built: 5-minute Fundraising Ask (21:10)Kel’s Pro Tips (30:15)Lessons learned about growing mid-level strategy (33:40)A powerful story of philanthRegister for ImpactUP: July 11th!Registration is live! Head over to impactuprising.com to learn more.About our Sponsor JitasaJitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more. About our Sponsor PercentPercent helps nonprofits find new opportunities to save by unlocking product discounts from the world’s leading software companies. This month we’re partnering with Percent to highlight LinkedIn’s discounted tools for nonprofits. Ready to get started and begin accessing discounts from the world’s leading software companies? Sign up at weareforgood.com/percent Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more đŸ„łSupport the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode đŸ„łSay hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter