Show notes
Another highly-requested guest this week on VERY VEHICULAR, we’re happy to welcome Jon Chase! You probably know him from his Hoonigan days as a designer and the creative force behind much of the merchandise but there are depths to Jon that are revealed in this highly flowing and tangential conversation. If it’s one of those never-ending ADHD fever dreams you seek, you won’t be disappointed – you’ve been warned! It’s a masterpiece of the genre, even by Scotto’s standards. The guys manage to cover everything from seeking tangible offline experiences; to the scourge of AI (particularly choice language is used!) and of course, it would be remiss not to tell some never-heard war stories from the days of Power Tour. I’d say this episode has it all but they barely even got started: we’ll have to bring Jon back for part two! Enjoy.Jon Chase Studios@JChase7452@BrianScotto @321ActionActionPartners:Vyper IndustrialFCP EuroHeatwave VisualWera ToolsProducer: Nick Rutter @nickrutterartsMusic: SlikSound Patreon: https://patreon.com/u37266647https://bio.site/321actionactionpodcasts@321actionaction.com00:00 - Welcome and Introduction00:58 - Sponsors: Vyper Industrial, Heat Wave & Wera Tools03:17 - Kicking Off With Jon Chase04:58 - Enjoying Everything In Its Own Season05:46 - Life After Hoonigan12:13 - Every Brand Is Trying To Be A Lifestyle Brand15:54 - The Speed of Information and Trends20:36 - Happily Offline and Unplugging23:20 - No To Streaming, Media Ownership24:01 - F**K AI!37:08 - Craft and Human Touch38:39 - Why Your Hobbies All Got Monetized40:33 - Why Podcasts? Longform Appetites43:34 - Daily Rituals and Creative Routine45:22 - Scotto The Chaos Goblin46:54 - Sponsor: FCP Euro48:31 - Jon’s Journey, From Selling Industrial Hose to Streetwear51:26 - Hoonigan: When Suits Began Telling Us What Hoonigan Was53:23 - Monolith Culture Is Gone01:01:26 - Early Hoonigan Design Days01:03:13 - Inspiration Outside Your Lane01:06:45 - The Origin Of Power Tour. Memories From The Road01:32:24 - Why 700 HP Isn’t Enough, Why Zac Called Scotto A P***y01:35:36 - Scotto’s Eventual Show : Does It Run?01:37:36 - Trying To Solve The Dream Garage Question By Category, Not Car01:44:43 - Why Everybody Needs A Land Yacht01:48:37 - ADHD, Object Permanence and Cars01:51:52 - Scotto’s Hot Rod Era01:59:35 - Swap Meets and Tear Sheets02:02:28 - Graffiti Styles Explained02:03:48 - You Don’t Get To Call Yourself A Creative02:12:18 - Jon’s Midlife Wake-Up Call02:14:43 - Ken’s Passing and Scotto’s Farm02:19:09 - Baby Scotto On MTV? No Way!02:23:48 - Turnstile and Fugazi02:29:58 - If You Can’t All Get A Table At A Restaurant? Your Company’s Too Big02:36:41 - Process Over Product02:40:11 - Jon’s New Projects: Dstroyr02:47:19 - Will Jon Join The Re-Hoonigan Reunion?



