Under the Influence with Jo Piazza
Under the Influence with Jo Piazza
Jo Piazza
Gwyneth Paltrow: First Influencer or MAHA Godmother? With Amy Odell
49 minutes Posted Jul 29, 2025 at 4:00 am.
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Show notes
What if the entire wellness internet—bee venom facials, jade eggs, raw dairy—could be traced back to one woman? Gwyneth Paltrow didn’t just win an Oscar and marry a rock star. She built Goop, turned luxury wellness into a global machine, and maybe even helped create the Maha influencer pipeline. Journalist Amy Odell, author of the brand-new biography Gwyneth, spent three years and 200 interviews uncovering Gwyneth’s meteoric rise, the media’s obsession with tearing her down, and how she rewrote the rules of modern fame.
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