Show notes
Jonny Bauer has helped transform some of the world’s biggest brands, from revitalising Axe (Lynx for UK listeners) at BBH to building strategy from the ground up at Droga5. In this episode, Jonny shares why brand can become a company’s greatest asset, what he learned moving from agencies to private equity at Blackstone, and how to bring brand to the front of the P&L. Plus, how to win CEO buy-in, build long-term strategy, and the case studies that prove the power of brand-led growth.Timestamps00:00 - Intro01:58 - Why we never celebrate the strategy behind good campaigns04:03 - What Jonny is most proud of from his time at BBH06:27 - Transforming Lynx / Axe brand09:34 - Building strategy from the ground up at Droga515:23 - Best strategy outcomes at Droga517:47 - From ad agency to private equity28:39 - Learnings from Blackstone on running a successful business32:34 - How Blackstone approaches marketing33:50 - How to bring the brand up to the front of the P&L37:06 - How to get brand buy in from your CEO40:11 - Leaving Blackstone to use this approach on other clients47:17 - Successful case studies