Show notes
Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We discuss the impact of AI on marketing, why creativity will always need human skills, and how Adobe partners with brands like Real Madrid to build iconic campaigns. Simon also shares what makes a great marketing leader today, how to launch products successfully, and what’s next for AI and creators.Timestamps:00:00 - Intro00:43 - The size of the Cannes activation for Adobe01:38 - Simon’s marketing career04:21 - Adobe’s CEO named creative champion of the year05:46 - Where has AI had the biggest impact in marketing?08:14 - Will AI replace creativity?09:35 - Where will human skills be most required in the age of AI?14:21 - How Adobe are their own customer15:10 - What campaigns have been made with Adobe’s own software?16:19 - How brands can work with creators?17:59 - Freedom for creators vs sticking to guidelines19:16 - How to successfully launch a new product20:59 - Partnering with sports teams to build their brand (Real Madrid)23:25 - Maintaining trust in Adobe AI products, with potential IP worries26:16 - Whats the next thing in AI we need to pay attention to?28:37 - Building a brand for long term when the world is increasingly short term29:56 - What makes a great marketing leader today?