Show notes
Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and redefining its identity. Now, under CEO Linda Yaccarino and marketing lead Angela Zepeda (formerly of Hyundai), X is staging a comeback. Angela joins Jon to discuss her leap from automotive to tech, rebuilding advertiser trust, and the bold vision of turning X into “the everything app.”They cover the platform's role in breaking news, championing free speech, and why brands are flocking back.Timestamps00:00 - Intro00:39 - From Hyundai to X: Angela’s leap03:46 - Leading marketing when everyone has an opinion05:56 - Free speech and platform identity07:45 - Why news breaks on X13:11 - X as a place to think differently15:58 - The rise of sports on X19:35 - Helping brands join the conversation26:16 - Winning back advertisers34:25 - What advertisers gain from returning36:06 - How X markets itself39:58 - The “everything app” vision42:54 - Integrating Grok AI47:20 - How advertisers can win on X