Michele Moscone is the VP of Brand and Creative at Geico.Timestamps00:00 - Intro01:08 - Michele Moscone background and career08:18 - How Michele landed at Geico11:20 - Why are there so many characters in insurance?21:42 - When insurance goes wrong32:34 - Why humour is so important36:37 - Why are we afriad of humour?41:16 - Geico’s greatest hits49:51 - How to get the best out of your agency55:43 - Michele’s favourite Geico campaigns

Intro01:08 - Michele Moscone background and career08:18 - How Michele landed at Geico11:20 - Why are there so many characters in insurance?21:42 - When insurance goes wrong32:34 - Why humour is so important36:37 - Why are we afriad of humour?41:16 - Geico’s greatest hits49:51 - How to get the best out of your agency55:43 - Michele’s favourite Geico campaigns

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.