<p>Here's what we covered in this episode:</p><ul><li>Who is Orlando and what is Lemon all about?</li><li>Have the insights in Lemon changed on the back of the Coronavirus crisis?</li><li>How emotion plays out in online video</li><li>Why emotion is imperative online when you only have 6 seconds to capture people's attention</li><li>Why you don't just need to be rational because your ads are targeted</li><li>Brands should be using online advertising not only for activation, but also for brand building</li><li>Examples of brands and ads doing this well</li><li>How advertising is similar to writing a novel and art</li><li>Why we've lost some humility in our advertising</li><li>What the vital ingredients are to make online advertising work effectively</li></ul><p>Follow me:</p><ul><li><a href="https://twitter.com/uncensoredcmo">Twitter | @uncensoredCMO</a></li><li><a href="https://www.linkedin.com/in/jon-evans-9b1b671">LinkedIn</a></li></ul>

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.