Know your audience and tailor the message for them.In high-stakes communication, every word counts. For Jen Psaki, that means knowing who she’s talking to — so she knows just what to say.As the former White House Press Secretary and current host of Inside with Jen Psaki on MSNBC, Psaki has discovered that communication isn’t about “saying the most words or saying them the loudest,” but about knowing your audience well enough to tailor the message just for them. “You need to think about how you're going to get your audience to listen to you,” she says. “The goal of communicating is to crack the door open so somebody wants to hear more.”In this episode of Think Fast, Talk Smart, Psaki and host Matt Abrahams explore her approach to strategic communication: identifying your audience and using what you know to engage with them and get them to engage with you.Episode Reference Links:Jen Psaki Jen’s Book: Say MoreEp.22 Under Pressure How to Communicate Clearly and Timely During CrisisEp.155 Can We Be Candid? How to Communicate Clearly and DirectlyConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:

Introduction

Principles of Communication

Skills for Effective Listening

Engagement and Lowering Barriers

Tailoring Communication

Preparation and Practice for Confidence

The Value of Feedback

Handling Difficult Questions

High-Stakes Negotiation

The Final Three Questions

Conclusion