The Smart Communications Podcast
The Smart Communications Podcast
Big Duck
Episode 46: How do you involve your community when rebranding?
23 minutes Posted Oct 9, 2019 at 11:00 am.
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Show notes

“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.

Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.