Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today.

In today’s episode, Scott answers your questions on how to drive engagement in a saturated market, how to build your personal brand, and the unintended consequences of America’s most successful branding machines.

Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit.

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