Symphonies, operas, ballet companies, theaters, museums, and more all want to know how to get their audiences back. For any person or organization wanting a roadmap, Aubrey outlines a five-part business plan to spin up a flywheel of revenue and relevance to get your patrons to come back and stay.Resources mentioned:<ul><li>What it would look like <a href="https://youtu.be/SqeHrHTEN-s" rel="noopener noreferrer" target="_blank">if attendance trends pre-pandemic were accelerated 10 years</a></li><li><a href="https://aubreybergauer.medium.com/the-flywheel-a-post-pandemic-business-plan-for-orchestras-4d27c53bc4d2" rel="noopener noreferrer" target="_blank">Post-Pandemic Business Plan</a></li><li><a href="https://aubreybergauer.medium.com/audience-development-the-long-haul-model-3c381a8c0072 " rel="noopener noreferrer" target="_blank">Long Haul Model for Patron Retention</a></li><li><a href="https://aubreybergauer.medium.com/orchestra-x-the-results-ec12e48f28fb " rel="noopener noreferrer" target="_blank">Orchestra X User Experience Research</a></li></ul>

How to Build a Culture of Iteration and Innovation at an Arts Organization

Arts and culture is a big business—a $1.02 trillion sector whose 100,000+ organizations serve almost every community in the nation.

This podcast is about running that business: how to grow audiences, develop high performing teams and leaders, get younger attendees in the seats and on the donor rolls, apply strategies working in other sectors, and generate millions more dollars in revenue, all in order to serve the mission and flourish in a changing world.

Hosted by “the Steve Jobs of classical music” (Observer) and "Sheryl Sandberg of the Symphony" (LA Review of Books), in each episode Aubrey Bergauer discusses the offstage work of arts organizations and the administrators, artists, and board members who make them run.

Subscribe, download, and listen right here.