Michael Steele speaks with Chris Hayes about his new book, “The Sirens' Call: How Attention Became the World's Most Endangered Resource.” The pair discuss how companies like Apple, Google and Amazon profit off our attention and how Donald Trump used branding to capture our attention and the Presidential election in 2024.

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Check out Chris' book, The Sirens' Call, here: https://www.amazon.com/Sirens-Call-Attention-Endangered-Resource/dp/0593653114

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