<p>What makes a brand spend $8&ndash;10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Martha Stewart on The Roommates Show with Jalen Brunson and Josh Hart

In my new podcast, I’m sitting down with fascinating people from all walks of life - business icons, entrepreneurs, artisans, old friends and new friends. They all have one thing in common: they inspire and intrigue me. And I think they will inspire and intrigue you!  Tune in each week for these intimate, in-depth, probing conversations. You’ll learn something new in every episode.