The Indicator from Planet Money
The Indicator from Planet Money
NPR
Why every A-lister also has a side hustle
9 minutes Posted Aug 14, 2025 at 7:00 am.
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Seemingly every celebrity has their own brand these days, whether it’s booze (Cameron Diaz, Matthew McConaughey) or cosmetics (Selena Gomez, Lady Gaga) or squeezy food pouches (Jennifer Garner). Today on the show, what is fueling the celebrity business bonanza? We hear from two legendary singers, Lisa Loeb AND John Legend, who are pursuing ventures outside of show business.

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