The Iced Coffee Hour
The Iced Coffee Hour
Graham Stephan/Jack Selby
“Dont Buy Bitcoin!” Why ‘The Rich’ Are Buying Gold, Diamonds, and Jewelry | TraxNYC
1 hour 48 minutes Posted Aug 17, 2025 at 7:50 pm.
Intro
Craziest thing Trax made from gold
Do you always carry gold?
Why he chose jewelry business
His "lightbulb moment" in business
Red flags of theft
How he ended up in debt
Sponsor - Noble Gold
Early spending habits
What set him apart
Does jewelry business attract greedy people?
People faking wealth
Wealth levels & jewelry taste
Sponsor - NetSuite
Buyers who don’t ask price
Cultural negotiation styles
Best way to negotiate
Biggest negotiation mistakes
Gold as an investment
His inventory appreciation
Why people don’t know gold prices
Where he buys gold
How to verify real gold
Taxes & giving away gold
His most expensive giveaway
Sponsor - ZipRecruiter
Sponsor - Zocdoc
Does strong gold market hurt business?
Gold price in 5–10 years
How much gold should you own
Getting scammed with fake jewelry
Why watches are getting popular
Best watches to buy
Worst watches to buy
Clone watches
Overpriced luxury brands
Lab-made vs real diamonds
Getting women’s attention right vs wrong
Immigrant view on America being "hard"
Next big thing
People’s Court experience
Rapid fire questions
How social media grew his business
0:00
1:48:10
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Show notes
Noble Gold: Get your FREE Gold & Silver Guide at https://noblegoldinvestments.com/iced/
NetSuite: Download the CFO’s Guide to AI for FREE at https://netsuite.com/iced
ZipRecruiter: Try ZipRecruiter for FREE at https://ziprecruiter.com/ICH
ZocDoc: Go to https://www.zocdoc.com/ICED and download the Zocdoc App for FREE
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Timestamps:
00:00:00 - Intro
00:01:08 - Craziest thing Trax made from gold
00:02:51 - Do you always carry gold?
00:03:34 - Why he chose jewelry business
00:07:12 - His "lightbulb moment" in business
00:10:08 - Red flags of theft
00:13:52 - How he ended up in debt
00:15:27 - Sponsor - Noble Gold
00:16:45 - Early spending habits
00:20:33 - What set him apart
00:21:23 - Does jewelry business attract greedy people?
00:22:44 - People faking wealth
00:29:55 - Wealth levels & jewelry taste
00:32:51 - Sponsor - NetSuite
00:35:39 - Buyers who don’t ask price
00:37:56 - Cultural negotiation styles
00:39:21 - Best way to negotiate
00:41:02 - Biggest negotiation mistakes
00:42:36 - Gold as an investment
00:43:47 - His inventory appreciation
00:45:20 - Why people don’t know gold prices
00:58:10 - Where he buys gold
01:01:34 - How to verify real gold
01:02:21 - Taxes & giving away gold
01:03:05 - His most expensive giveaway
01:03:07 - Sponsor - ZipRecruiter
01:03:58 - Sponsor - Zocdoc
01:05:56 - Does strong gold market hurt business?
01:09:13 - Gold price in 5–10 years
01:10:32 - How much gold should you own
01:13:03 - Getting scammed with fake jewelry
01:14:00 - Why watches are getting popular
01:15:30 - Best watches to buy
01:19:13 - Worst watches to buy
01:19:39 - Clone watches
01:20:33 - Overpriced luxury brands
01:21:20 - Lab-made vs real diamonds
01:24:47 - Getting women’s attention right vs wrong
01:31:38 - Immigrant view on America being "hard"
01:33:08 - Next big thing
01:34:25 - People’s Court experience
01:37:55 - Rapid fire questions
01:39:17 - How social media grew his business
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