On this episode, Seth has a full table of guests including Vice President Jason Hornady, Marketing Director Neil Davies, Director of Engineering Mitch Mittelstaedt, and Assistant Director of Engineering Joe Thielen. The topic at hand is product development which can sometimes be in the open or in the folds. They discuss past products and how they came to be as well as the culture that fosters some amazing product creations. Hopefully this podcast gives you some insight on how new products come to be and how passionate we are about the industry. We hope you enjoy!