What’s shaking, email fam? It’s your girl Liz Wilcox, coming at you between the melodious sounds of leaf blowers and luxury hedge fences (oh, the mini-mansion life of my neighbors!). Before Chelsea bursts in from school demanding snacks, I hit record to drop some seriously juicy email marketing tidbits you do NOT want to miss.

Quick highlights:

• Bougie neighbor updates: Because what’s podcasting without a little suburban chaos?

• Listener shoutout of the week: Justin from our Facebook group shares his “confession” and a killer success story using the cult-favorite Pickles template (someone just booked a magic show from a years-lost client!).

• Experiment #1: One-Word Subject Lines:

  If you’re bored writing emails, shake things up! I’ve been testing (okay, basically obsessed with) one-word subject lines—think “Urgent,” “Balls,” “Fetch” (yep, a Mean Girls ref), and even “Poppycock.” The results? Sky-high open rates! Turns out, a little intrigue goes a long way (and makes preview text a breeze).

• Experiment #2: Sending More Emails (Gasp!):

  That’s right. Instead of being “annoying,” I found that emailing 3–4 times a week actually increased my open and click rates. Community gets stronger, inboxes get friendlier, and no one’s running away (they’re actually replying more!).

• Behind the scenes:

  A sneak peek at real data and the “why” behind these moves—nothing fancy or fussy, just what’s working right now.

Remember: You aren’t annoying your list—you’re becoming their favorite part of the week. Go hit send, experiment, and let yourself have a little fun with it!

Until next time, Liz 💌

P.S. If you hear faint leaf blowing, just picture me podcasting from the wilds of waterfront suburbia. We keep it real around here.

Links:

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM