Hey, hey, hey! Liz Wilcox here, your favorite (and accidentally snarky) email marketer, fresh off a writing retreat—and let’s be honest, I didn’t write a single word of fiction. Instead, I did what I do best: actual work, specifically BATCHING newsletter content so I can finally take a dang summer off!
In this episode, sparked by a real question in the Email Sound Booth Facebook group, I spill all the juicy behind-the-scenes deets on exactly how I organize, plan, and batch my newsletters. Spoiler: there’s a lot of Google Drive, calendar sleuthing, and me promising myself not to touch my sweater (sorry about those weird desk sounds if you’re an audio purist).
Inside This Episode:
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My no-fluff process for batching content for the whole year (yes, summer vacation is possible, people!)
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How to set up a Google Drive system for your newsletters and promo emails—folders, docs, the works
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The weird stuff Patricia (my awesome team member) and I track on the calendar so nothing falls through the cracks (hello, affiliate promos)
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My step-by-step workflow to plan out content for every single newsletter and special promo in under an hour
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Why you don’t have to be fancy—you can totally do this with pen and paper if you’re feeling retro
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A shout-out to batching hacks like using my templates and ChatGPT (you know I love a good shortcut)
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A quick pep talk if you still have writer’s block and a not-so-humble invite to join my Email Marketing Membership (it’s $9 a month, and it’ll save you from content overwhelm FOREVER)
Links & Resources:
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Need a visual? Watch me do all this in real time at WatchLiz.com
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Get my proven newsletter templates, support, and ideas inside the Email Marketing Membership – open 24/7 for your batching needs
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Join the convo in our Facebook Group (yes, I actually read your questions. Look what happens!)
Final Words: Remember: It’s better to be clear than clever (but if you can be both, obviously aim for the stars). Thanks for hanging out with me, you magnificent email nerd! Hit subscribe, tell a friend, and I’ll see you on the next episode of The Email Sound Booth.
Stay fun & keep batching,
Liz
