In Episode 96 of 'The Email Sound Booth Podcast', Liz Wilcox, the fresh princess of email marketing, delves into her most successful email of January 2025. Despite sending fewer emails compared to previous months, one newsletter stood out with a 64.5% open rate and a 4% click rate. Liz explains why this email, which focused on upcoming events and plans, performed so well and emphasizes the importance of transparency and a clear strategy in email marketing. She also discusses the significance of unsubscribes as a means to maintain a committed subscriber base. For those interested in more insights, she invites listeners to her $9/month email marketing membership.
Liz's Free Welcome Sequence
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Liz's Kit [Convertkit] Affiliate Link
Episode 19: My Best Performing Email from Sep 2024 (and why it worked)
Episode 37: My Best Performing Email from Oct 2024 (and why it worked)
