TikTok: it’s all the rage. But does it matter to your business?

In our case…no.

So why don’t we use this powerful platform, where millions of potential customers are engaged? 

It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with “opportunity costs” — the things you have to say “no” to in order to say “yes” to something more important.

Today, we explain why TikTok hasn’t made our list.

It’s not because it’s a “bad” platform (though there are several valid criticisms of it). It’s because it’s not the best use of our team’s time and resources. More importantly, like any social media platform, it’s under someone else’s control.

Hear our thought process, and decide if TikTok is worth your time. It might be! But if you’re like us, it might not. Click Play!

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