GA4 is the latest version of Google Analytics and differs greatly from Universal Analytics in terms of its features the the data it collects. Although the new platform currently runs in parallel with the previous iteration of GA, Universal Analytics (UA), UA will stop processing new hits on 1st July 2023, so it’s important that you prepare for the switch. In today’s episode of the podcast, Daniel, Ciaran and Louise guide you through the new default for data analytics, including setup tips, events, and core and custom reports.  Do you have any feedback on the show?  and let us know. And, if you are really enjoying the show, please