Simon Dixon is the co-founder of DixonBaxi, one of the world's most respected brand and design consultancies, boasting clients as big as Netflix, AC Milan and the Premier League. The London firm, which has achieved god-like status amongst the design community, is celebrating its 20th anniversary this year. In this episode, we get a fascinating, no-nonsense insight into the brains behind DixonBaxi, and learn more about what it takes to be a great designer.