Jeff Stanfield and Andy Shaver sit down with Byron Waldrip, a Texas native who spent years working in various roles in the Hollywood film and television industry. Now back in Texas, Byron focuses on the marketing and branding side of entertainment.

They talk about Byron’s experiences in Los Angeles, what ultimately brought him back home, and he offers a rare peek behind the curtain of the entertainment world. The conversation touches on the shift of productions to Texas, their favorite movies and shows, the marketing brilliance of Jerry Jones, and the growing demand for long-form, authentic media in America.