Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. Guest: <a href="https://www.linkedin.com/in/allenmweiss/" rel="noopener noreferrer" target="_blank">Allen Weiss</a> | Show Notes: <a href="https://www.socialmediaexaminer.com/608" rel="noopener noreferrer" target="_blank">socialmediaexaminer.com/608</a> <a href="https://www.socialmediaexaminer.com/apple" rel="noopener noreferrer" target="_blank">Review our show</a> on Apple Podcasts.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

How to Create a No-Cost B2B Influencer Marketing Program

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/