The four levels of sales&nbsp;
1. Regulations
2. Rules of Engagement
3. Strategy
4. Engagement
Regulations: These are the governing rules for engagement
Examples
Company Ethics
Company Culture
Customer Service Beliefs
Rules of engagement: Defined mission and objective
•What is the goal?
•What is the overall objective?
•What is the sales process?
•What is a “success”?
•What is a qualified lead?
•What is the follow-up process?
Strategy: Game plan for accomplishing a sale
Preparing your:
Research
Approach
Accusation Audit
Engagement: 
Sales presentation
Objection handling
Points of pain
Solutions
Defined end state
Call to action
Next Steps
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The Sales Genius talks Entrepreneurship with The Rob Luna

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