Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
I Hear Everything
Employing the Right Audience-Targeting Solutions
23 minutes Posted Jul 2, 2024 at 12:00 pm.
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23:15
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Show notes

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show Notes

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