Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
I Hear Everything
Assimilating A "Hero Product" Into A Creative Brand Campaign
14 minutes Posted Jun 6, 2024 at 12:00 pm.
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Show notes

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show Notes

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