Daniel Andersson, Chief Creative Officer at FutureBrand, discusses brand-led transformation, and the FutureBrand Index. Brands such as Apple and Jordan have achieved and sustained long-term success by effectively aligning their purpose with the overall brand experience. Beyond simply offering products, these brands have masterfully cultivated emotional connections with consumers, allowing them to play a meaningful role in people's lives. Today, Daniel shares his insights on brand-led business transformation. Show Notes

Connect With: 

• Daniel Andersson: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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