Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency and speed, skipping over this essential step. Today, Paulo discusses reimagining the go-to-market strategy for lifestyle brands. Show Notes

Connect With: 

• Paulo Ribeiro: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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