When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane.&nbsp;<a href="https://rebrandpod.com/episode/branding-as-the-new-growth-lane----jeff-greenfield-provalytics" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Jeff Greenfield:&nbsp;<a href="https://provalytics.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/jeffgreenfield/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/jeffgreenfield" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>The Rebrand Podcast:&nbsp;<a href="https://rebrandpod.com/submit-a-question/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/scottharkey/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/SharkeyAZ" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>I Hear Everything:&nbsp;<a href="http://iheareverything.com/" rel="noopener noreferrer" target="_blank">IHearEverything.com</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Branding Smart Lock Technology -- Andrew Samson // Level Home Inc.

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands &amp; Agencies who built them. In each episode, you’ll hear about the strategy,&nbsp;framework, launch, &amp; lifecycle of a world-changing marketing campaign.&nbsp;Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, &amp; monetization. iheareverything.com