At what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show Notes

Connect With: 

• Amrita Mathur: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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