Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as he shares the inside story behind the successful recreation of Marilyn moments for Sexy Hair. Show Notes

Connect With: 

• David Fischette: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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