Marketing is beyond the front-facing communication of branding and campaigns. And when you're in a hyper-competitive environment, you need the Steve Wynn genius to win. It is the idea that quality attracts quality to the extent that people were so proud of the hotel brand he built they wanted to buy the hotel's sheets and shirts. How do you replicate such phenomenal marketing in your space? Listen to John Schadler, Managing Director of Harkey Group, as he discusses the golden nuggets of Las Vegas entertainment strategy. Show Notes

Connect With:

• John Schadler: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

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