Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and identifying who cares. Today, Doug discusses using compelling language to define your brand. Show Notes

Connect With: 

• Doug Gillon: LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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