Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in Hospitality and aviation. Virgin is known for its innovative and disruptive approach across industries, often challenging established norms. When entering the Las Vegas hotel market, they upheld this tradition by introducing the 'Us Unstoppable' campaign, offering visitors a unique opportunity to experience Vegas differently. Today, Amy discusses launching Virgin Hotels in Las Vegas. Show Notes

Connect With: 

• Amy Colbourn: Website // LinkedIn 
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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