How do you create content that gets to the heart of things? Many people make it seem like it's this crazy, esoteric science when it's pretty simple. What's the pain point? What's your consumer struggling with? How do we transition them into a world where they're happy? You have to know who you're talking to, what they care about, and why your proposition holds value for them. What more? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses how to create content that gets to the heart of things.&nbsp;<a href="https://rebrandpod.com/episode/the-brand-narrative-process-ryan-kutscher-circus-maximus/content-that-gets-to-the-heart-of-things----ryan-kutscher-circus-maximus" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Ryan Kutscher:&nbsp;<a href="https://www.circusmaximus.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/ryan-kutscher-a282605/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/ryankutscher" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>The Rebrand Podcast:&nbsp;<a href="https://rebrandpod.com/submit-a-question/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/scottharkey/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/SharkeyAZ" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>I Hear Everything:&nbsp;<a href="http://iheareverything.com/" rel="noopener noreferrer" target="_blank">IHearEverything.com</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The Macro-Change Affecting Consumer Behavior -- Jeff Stelmach // Spiro

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands &amp; Agencies who built them. In each episode, you’ll hear about the strategy,&nbsp;framework, launch, &amp; lifecycle of a world-changing marketing campaign.&nbsp;Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, &amp; monetization. iheareverything.com