eBay is a classic example of how to build a brand and how to ruin it. It exemplifies that you need to become a well-rounded business person to transition from being a good marketer to a great marketer. You have to be able to think about talent, competition, differentiation, focus, and some of the basic finance and how they align and impact your work as a marketer. Want to find out more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, as he unpacks the rise and dip of the eBay brand and lessons for marketers. Show Notes

Connect With: 

• Benjamin Shapiro: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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