Francie hops on the podcast to fill you in on the recent letter from Kia to their dealers asking them NOT to mark up the EV9 on the lots. Francie dives into the EV9 details, the reasoning behind markups, whether or not the dealers will comply with the request, and more.

CarDirect's article: https://www.carsdirect.com/deals-articles/kia-is-asking-ev9-dealers-not-to-add-markups

Kia EV9 press release: https://www.kiamedia.com/us/en/media/pressreleases/21339/all-new-2024-ev9-rated-at-an-epa-estimated-304-miles1-of-all-electric-driving-range-in-light-long-ra

BLS Report: https://www.bls.gov/opub/mlr/2023/article/automotive-dealerships-markups.htm

Public markup map: https://lookerstudio.google.com/u/0/reporting/7a243d54-2a8d-44f3-a405-ce2a509c1c07/page/3KHiC

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#kia #ev9 #electricvehicle

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