Retailer Patrick Brower returns to the show to talk about the year for his shop, Chicago's Challengers Comics + Conversation. Brower discusses the holiday season, his comics retail podcast, promoting comics, how the year was and its progression, product vs. process, excitement levels, what's working, building other paths, in-store sales versus online, what hasn't been working, the reasons things are a struggle, what customers are saying, awareness of titles, the conversation about the direct market, what has him hopeful about comics, and more.