Show notes
In this episode, Susan pulls back the curtain on something she rarely explains publicly: how she thinks about pricing, value, and the different levels of recruiting support at NXT VB. Fresh off a D3 high-academic camp weekend that reminded her why she loves this work, Susan shares the heart, intention, and ethics behind every “container” she offers, from free Instagram content, to Volleyball Recruiting School, to high-touch, long-term support.This episode is about transparency. It’s about trust. It’s about helping families understand what they’re actually paying for when they invest in recruiting support — and why pricing isn’t just about access, but also about sustainability, care, and results. If you’ve ever wondered why recruiting support is priced the way it is, how to choose the right level of help, or what ethical support should look like in this space, this conversation will bring clarity.Chapters00:00 – Why Susan felt called to record this episode01:00 – This episode is not coming from defensiveness02:15 – Reputation, credibility, and why transparency matters03:00 – Understanding “containers” and levels of support03:30 – Container #1: Free content (Instagram, podcast, freebies)05:00 – Why Instagram is a living resume, not an A-to-Z system06:15 – The limits of free content and algorithm reality06:30 – Container #2: Volleyball Recruiting School07:45 – Why structure, timing, and curation matter08:45 – Why this offer works best for freshmen and sophomores09:45 – What families are really paying for in low-ticket education10:45 – Container #3: Mid-ticket support (Recruit Ready Launch & Intensives)12:00 – Evaluation, relativity, and finding true “fit”13:15 – Why recruiting efficiency matters for athletes14:30 – Highlight films, second opinions, and integrated support15:45 – Container #4: Set for Success (high-touch, long-term support)17:00 – Why advocacy is reserved for this level18:30 – Trust with college coaches and protecting credibility20:00 – Why Susan does not charge per call21:15 – Avoiding dependency and empowering families instead22:00 – Supply, demand, burnout, and sustainability23:15 – Why NXT VB intentionally stays small24:30 – Team values, trust, and who supports athletes behind the scenes25:30 – How offers evolve without compromising values26:15 – Education over pressure, clarity over fear27:00 – Final reflections Join Susan for a monthly recruiting lesson January-June inside the Volleyball Recruiting School! Become a subscriber here. Or register for January's class all about highlight film here!Click here for a discount on our go-to, and the hands-down best and most affordable Recruiting Tool + Software we recommend every baller has to increase her efficiency in all that she does 👉🏼 PRODUCTIVE RECRUITWant to support your baller in getting her process started and have an experienced volleyball recruiting advisor walk her through it? Enroll in RECRUIT READY: LAUNCH 🚀Need help getting unstuck in the recruiting process? Apply for a RECRUITING INTENSIVE.Connect with Susan: Check out the website: www.nxtvb.com Follow on Instagram: @hey.susankP.S. If you’re an athlete with big goals, a parent who wants to support the journey, or a coach who cares deeply about your players, this podcast was made for you. Hit subscribe and come grow with us.