Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant became #1 by using anchoring, reciprocity and many more psych principles.--- Listen to the bonus episode: https://nudge.kit.com/aeea58886f Will’s book Unreasonable Hospitality: https://amzn.to/4tPrMl8 Will’s new book The Field Guide: https://amzn.to/3Orq1u0 Will’s newsletter, Pre-Meal: https://www.unreasonablehospitality.com/premealUnlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsJoin 10,728 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/---Today’s sources:Mukherjee, A., Smith, R. J., & Burton, S. (2021). The effect of positive anticipatory utility on product pre-order evaluations and choices. Journal of the Academy of Marketing Science, 51, 551–569.Pariyadath, V., & Eagleman, D. M. (2007). The effect of predictability on subjective duration. PLOS ONE, 2(11), e1264.