Show notes
HelloFresh is one of the fastest-growing companies of the past 20 years. And it’s down to one, relatively simple behavioural science tactic. ---Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaultsSee Agent Spark in action at gwi.com/sparkRead Mehdi’s book: https://amzn.to/48ORuO2 Here's Medhi's website: https://tinyurl.com/ymnu6jtySign up for my newsletter: https://www.nudgepodcast.com/mailing-listConnect on LinkedIn: https://www.linkedin.com/in/phill-agnew/Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---Today’s sources:Buechel, E., & Li, R. (2022). Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise. Journal of Consumer Research, 49(6), 987–1004.Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.Skinner, B. F. (1948). “Superstition” in the pigeon. Journal of Experimental Psychology, 38(2), 168–172.BBC News. (2015, August 12). The man who discovered Harry Potter [Video]. YouTubeMelanie Wass. (2019, September 16). J.K. Rowling – Insights on creating Harry Potter world [Video]. YouTube.